Glenda Clemens is a Transformative Life Coach and CEO of IPSEITY ROAD. She was looking for a logo that matched her business and style. This logo is the mix of the "Yellow Brick Road" from the Wizard of Oz (Glenda, the good witch, Glenda Clemens, Life Coach, get it?) and the Ying Yang. I began with sketches based on mood boards. Designs and color palettes were created from these sketches. After three rounds of revisions and a few beautiful pictures from Glenda's travels a final design was decided upon. Below are a few design comps of the logo and above is the final choice.